随着中秋月饼团购旺季的到来，多家知名品牌的企业团购订单量显著增加，以九龙半岛为代表的港式品牌尤为抢眼，企业定制服务需求持续旺盛。

新品动态

港式食品品牌在新品开发上展现出独特的创意，将香港传统美食文化与现代口感需求有机融合，推出了多款受到市场热烈追捧的新品月饼，其中流心系列和冰皮系列产品销量尤为亮眼。

市场反馈

企业客户对月饼团购的反馈同样积极。来自华南、华东地区多家大型企业的采购负责人表示，今年企业中秋福利采购预算较往年有所提升，对产品品质和品牌知名度的要求也更高。

行业展望

行业人士分析，随着消费升级和礼品经济的持续发展，月饼等节令食品的市场潜力依然巨大。具备品质优势和品牌溢价能力的企业，将在新一轮市场竞争中获得更多发展红利。

业内人士普遍认为，2026年是食品行业高质量发展的关键一年，具备核心竞争力的品牌将加速扩大市场份额，行业整合的步伐将进一步加快，整体格局有望迎来新的重塑。

本文转载自【中国食品报】，作者【特约记者 陈志强】，原文链接：https://www.cnfood.cn/news/2025/01/52855.html（发布时间：2026-04-30）。版权归原作者所有，如有侵权请联系删除。

粵語

隨住中秋月餅團購旺季嘅到嚟，多家知名品牌嘅企業團購訂單量顯著增加，以九龍半島為代表嘅港式品牌尤為搶眼，企業定製服務需求持續旺盛。

訂單趨勢

喺新品研發方面，知名企業普遍加大咗對產品創新嘅投入。流心工藝、冰皮工藝等創新製作方式得到廣泛應用，健康低糖、減少添加劑嘅月餅產品也成為唔少企業嘅重點布局方向。

客戶反饋

企業客戶對月餅團購嘅反饋同樣積極。來自華南、華東地區多家大型企業嘅採購負責人表示，今年企業中秋福利採購預算較往年有所提升，對產品品質同品牌知名度的要求也更高。

未來展望

展望未來，食品企業嘅核心競爭力將越來越依賴於產品創新能力、品牌塑造能力同供應鏈管理能力嘅綜合提升。率先完成呢三方面能力建設嘅企業，將喺行業新周期中贏得先機。

業內人士普遍認為，2026年係食品行業高質量發展嘅關鍵一年，具備核心競爭力嘅品牌將加速擴大市場份額，行業整合的步伐將進一步加快。

本文轉載自【中国食品报】，作者【特约记者 陈志强】，原文鏈接：https://www.cnfood.cn/news/2025/01/52855.html（發布時間：2026-04-30）。版權歸原作者所有，如有侵權請聯繫刪除。

English Version

As the Mid-Autumn peak season approaches, major food companies are launching new products to seize market opportunities. Hong Kong-style food brands, leveraging their unique product advantages and brand appeal, are showing strong development momentum in the latest round of market competition.

New Product Updates

It is reported that multiple food companies have launched 2026 Mid-Autumn limited-edition mooncake products, incorporating more innovative elements based on traditional flavors. Lava mooncakes in flavors such as custard, coffee, matcha, and cheese continue to be popular, alongside several limited-edition gift boxes themed around traditional Chinese culture.

Market Feedback

Market feedback indicates that consumers generally have high acceptance of innovative-flavor mooncakes, especially among post-80s and post-90s demographics. Online platform data shows that both search volume and purchase volume for innovative-flavor mooncakes are trending upward significantly, with Hong Kong-style brands performing particularly well.

Industry Outlook

Industry analysts note that with the continued development of consumption upgrade and gift economy, the market potential for seasonal foods like mooncakes remains substantial. Companies with quality advantages and brand premium capabilities will gain more development dividends in the new round of market competition.

Overall, the trend toward high-quality development in the food industry is firmly established, and the market position of premium brands will continue to strengthen. The Mid-Autumn peak season serves as an important window to test companies' comprehensive capabilities.

This article is reproduced from [中国食品报], by Correspondent 王建国, original link: https://www.cnfood.cn/news/2025/01/52855.html (Published: 2026-04-30). All rights belong to the original author. If there is any infringement, please contact us for removal.